P&G CEO Challenge

Particulars

Organiser

Procter & Gamble

Mode

Local/regional rounds online or on-campus, global round as a live simulation

Prize / outcome

Recognition with P&G leadership; exact prize structure set per edition

Team size

3-4 members

Application fee

Free

Rounds

3

What it is

The P&G CEO Challenge is P&G's flagship student case competition, run in three stages: local, regional, and global. The local and regional rounds work through real P&G case studies - building an actual business strategy against a live problem the company has genuinely faced - while the global round switches format entirely, becoming a business simulator where the team makes company-level decisions as if they were the CEO in real time.

Rounds

1. 01. Local round

   Teams work a real P&G case study, building a business strategy solution, and present to local campus judges.

2. 02. Regional round

   Top local teams advance to a regional round, typically a deeper or new case within the same business-strategy format.

3. 03. Global round

   National/regional winners compete in a live business simulator, making company decisions in real time as though they were P&G's CEO.

Who can enter

• First-year, full-time MBA students
• Enrolled at one of the eligible listed B-School campuses for the India edition
• Teams of 3 to 4 members (exact size set per edition) from the same campus

What you actually get

Strong performers get direct visibility with P&G's senior leadership and a case-competition credential that's unusually close to real strategic decision-making, given the simulator format at the global stage - useful specifically for students targeting brand management or general management tracks at FMCG companies.

Frequently asked questions

How many rounds does the P&G CEO Challenge have?+−

Three: a local round and a regional round, both built around real P&G business-strategy case studies, and a global round that switches format entirely to a live business simulator where the team makes company decisions in real time.

Who can enter the P&G CEO Challenge?+−

First-year, full-time MBA students, in teams of 3 to 4 members (exact size set per edition) from the same eligible B-School campus for the India edition.

What's different about the global round of the P&G CEO Challenge?+−

The local and regional rounds are traditional written case-solution formats. The global round replaces that entirely with a live business simulator - you're making real-time company decisions as CEO rather than presenting a static slide deck.

Is the P&G CEO Challenge free to enter?+−

Yes, free to register and participate at every stage.

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