HUL's annual finance and strategy case competition for first-year B-School students - teams analyse real company financials across an opening round and a CFO-judged semi-final before four teams reach a mentored grand finale.
Brabble editorialUpdated 13 Oct 2026
FinAce is Hindustan Unilever's case competition built specifically around its Finance function, open to first-year B-School students from specified institutes regardless of specialisation. The programme is framed as a real-life look at how HUL's Finance team partners with the business, drives strategic decisions, and creates value - teams work through a financials-analysis case rather than a general strategy or marketing brief, which sets it apart from HUL's other flagship case competition, L.I.M.E. The opening round is a five-slide financial analysis of a company, with one slide per period under review. Semi-finalists present for ten minutes, plus a five-minute Q&A, to senior HUL finance leaders including the CFO, and the top four teams are mentored for a week by a senior finance leader before the final. Because it is built around HUL's Finance function and open to every specialisation, it suits first-year B-School students who enjoy numbers, whatever their major.
Teams submit a 5-slide PPT analysing a company's financials, with one slide dedicated to each round or quarter under review.
Shortlisted teams present for 10 minutes plus a 5-minute Q&A to a jury of senior HUL finance leaders, with the format including direct interaction with HUL's CFO. The top 4 teams advance.
The top 4 teams are mentored for a week by a senior HUL finance leader before presenting their final work for the title.
Step 01
The opening round is a financial analysis of a company, one slide for each period under review. This advice is Brabble's synthesis, not an official rubric.
Step 02
Five slides is a hard limit, so each one has to make a point.
Step 03
The semi-final is a ten-minute presentation plus five minutes of questions to senior HUL finance leaders.
Representative practice - not leaked questions
01
Net profit rose 10% while operating cash flow fell 20%. What would you investigate?
What to show: Quality of earnings
02
Inventory days doubled in a year. What are the possible causes and what do you recommend?
What to show: Working capital analysis
03
Explain a margin decline when sales are growing.
What to show: Cost and mix analysis
04
Which three numbers would you show a CFO first, and why?
What to show: Prioritising metrics
05
How would you explain your recommendation to a non-finance leader?
What to show: Communication
What you actually get
Semi-finalist teams get direct access to HUL's CFO and senior finance leadership during their presentation round. The top 4 teams that reach the Grand Finale are mentored for a week by a senior HUL finance leader. Specific cash prize figures for Season 10 were not confirmed in any publicly accessible source at the time of writing - check the current edition's official brief for exact prize amounts before assuming a figure.
Format, eligibility, and rounds checked against the HUL FinAce Season 10 listing on Unstop, 25 Sep 2026. Registration for Season 10 was shown as closed (23 Jul 2026) at the time of writing. Prize amounts could not be confirmed from publicly accessible sources and have been deliberately omitted rather than estimated - confirm with HUL's official brief for the next edition. Preparation advice and practice prompts are Brabble's synthesis, not official material, and the listed sources were last checked on 13 Oct 2026.