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6 curated guides

Case Competitions 2026: Consulting, Marketing & Finance Case Comps

Company-run case competitions differ from college-organised ones in a way that matters before you commit time to one: they run on a fixed national calendar, publish a real brief tied to the sponsor's actual business, and - in several cases below - convert strong performance into a pre-placement interview.

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Guides
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Organisers
A curated selection of case comps with a source-dated guide. For what is open right now, see the live case competitions feed.

Consulting, marketing, or finance - how these differ

Marketing & strategy

Briefs ask for a brand or growth strategy: a consumer insight, a positioning choice, and a go-to-market plan. HUL L.I.M.E. and L'Oréal Brandstorm both sit here - judges weigh insight quality and executional realism over financial modelling depth.

Finance & strategy

Briefs centre on numbers first: reading real financials, building a valuation or investment case, or defending a strategic finance decision. HUL FinAce and EY CAFTA both test this - comfort with a P&L and a spreadsheet matters more than a punchy slide.

General business strategy

Broader briefs that don't lock into one function - P&G CEO Challenge has teams making company-wide decisions in a live simulator, while HSBC's programme is intentionally open to every academic stream, not just management students.

The case competitions